To know oneself, one should assert oneself.
Leap, and the net will appear.
Be kind whenever possible. It is always possible.
Do not weep do not wax indignant. Understand.
Never complain and never explain.
If you think you can do it, you can.
Go for it now. The future is promised to no one.
If you can dream it, you can do it.
Expect problems and eat them for breakfast.
The wise does at once what the fool does at last.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.